The world has changed after the two-year-long pandemic, and the employee sentiment across sectors has radically changed too.

In the era of massive lay-offs and the Great Resignation, people have been striving to find their soul employer. Finding an employer that ensures work-life balance, offers job security and prioritises your mental health is a dream come true.

According to a report by Randstad Employer Brand Research (REBR) 2022, work-life balance is the most important factor for around 63 per cent of working professionals in India. Around 66 per cent (each) of higher-educated job searchers and professionals aged over 35 also place work-life balance as the top priority when choosing an employer. The report also revealed that work-life balance is followed by attractive salary and benefits (60 per cent) and a good reputation of the organization (60 per cent).

On Thursday, leading technology giant Microsoft India emerged as India’s most attractive employer brand, as per REBR 2022 findings.

Known as an in-depth employer brand research in the world, REBR 2022 survey said, “Microsoft India scored very high on financial health, strong reputation and attractive salary and benefits – the top three Employee Value Proposition (EVP) drivers for the organisation.”

Mercedes Benz India was the first runner-up, followed by e-commerce giant Amazon India. American IT company Hewlett Packard-India, also known as HP India, stood strong at the fourth position.

The homegrown IT companies

, and come in at the fifth, sixth and seventh positions in the top 10 most-attractive employers list.
, and Samsung also managed to make it to the top 10 list in the eighth, ninth and tenth spots.

Top 10 most attractive employer brands in India for 2022:

  • Microsoft
  • Mercedes-Benz
  • Amazon
  • Hewlett Packard
  • Infosys
  • Wipro
  • Tata Consultancy Services
  • Tata Steel
  • Tata Power Company
  • Samsung

In the uncertain climate of lay-offs, many professionals fear job loss. Around 51 per cent of employees, who are afraid of losing their job, planned to change their job in the first half of 2022 as compared to 24 per cent of employees in the last half of 2021.

Remote working sentiment has decreased in India from 84 per cent in 2021 to 73 per cent in 2022. However, the survey revealed that the remote working trend is more prevalent among women than men (76 per cent versus 69 per cent). “There are significantly far more remote workers in India compared to the average across the Asia-Pacific region (42 per cent). Additionally, a majority of 98 per cent of the current remote workers believe that they will continue doing so in the future, although not to the degree that they are doing right now.

For the research, Randstad India’s annual employer branding research covered more than 70 per cent of the global economy with 31 participating countries and close to 1.63 lakhs respondents worldwide this year.

Nine out of 10 employees (88 per cent) in India consider training and personal career growth very important to them when compared to the average of APAC (76 per cent) employees. The report also showed that the meaning and purpose of work and career became more important in 2021 when considering world developments for 2 out of 3 Indians (66 per cent). “Women feel more strongly about this than men (72 per cent versus 62 per cent), as do the higher-educated (70 per cent) and 25–34-year-old (72 per cent) employees,” the report stated.

The REBR 2022 survey also revealed that 66 per cent of white-collar employees consider work-life balance as the most important driver, whereas 54 per cent of blue-collar workers consider the reputation and financial health as the most important attributes for an employer, leaving both work-life balance and even salary and benefits trailing behind.


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